Google Analytics is the ubiquitous tool in website traffic analysis. From measuring your site’s day-to-day visitor influx, to the most commonly-typed search engine keywords resulting in hits, or the most referenced content, Google has created a tool unsurpassed in its usefulness. Amazingly, it is free. Not all site owners, however, are taking full advantage of the product features. Beyond installing the tracking code, you must set up goals within Google Analytics to harness its full potential. Goals enable you to go beyond counting visits to tracking your site objectives. Luckily, if you have yet to incorporate goals, they are fairly simply to add.