Post Category: Web Development
All websites have a lifespan. After your site launches, it ideally promotes your brand, helps customers find you, and generates new business. In the ensuing years, your business may evolve. Web development techniques will advance. What was impressive and cutting-edge will grow outdated. Eventually, your website will no longer meet your needs.
If this applies to you or your company, what should you do next?
I love sifting through design inspiration sites, observing new trends, and noting great development techniques. This week I flagged five exemplary start-up websites. They all embrace the same format, yet have very different executions. In one vertically-long page, they convince you of the amazing benefits of their product.
Since starting a victory journal a year ago, it’s been easy to review my successes and remain motivated. In 2013, I partnered with a diverse set of clients, connected with other designers, developers, and entrepreneurs, and remained dedicated to personal and professional development.
You evaluated your old website, set goals for a new site, and developed a redesign strategy. Maybe you’ve started writing your website copy and gathering photos. Now’s the time to partner with a web designer. If you don’t already know and trust one, where should you begin?
After evaluating the strengths and weaknesses of your current site, you should be ready to map your new site. Recording your redesign goals will help you during this and later stages. You may aim to increase business, strengthen brand perception, and better connect with current customers. Write your reasons down so you can refer to them as you progress through your project.
How will you address these goals? Your strategy can surround the site’s structure, visual perception, interactive features & functionality, platform, search engine optimization, and maintenance. Analyzing these six areas will jumpstart your redesign project.